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GraphQL on Rails, part 2/2
A exploration of using GraphQL to query a Rails 5 API In a previous post, I described some of the minor frustration our team experienced using REST. This post is more tactical. What I’d like to do here...
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GraphQL on Rails, part 1/2
A exploration of using GraphQL to query a Rails 5 API. This is part 1 of a 2 part series. At Tenavox, we use a standard REST API to power each of apps: our Tenant-customer front end, our in-house...
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Thinking Inside The Boxplot
In a previous post describing a simple approach to de-seasonalizing your data, I covered how marketers can examine, at a rough level, the impact of seasonality on metrics. Obviously, your data science...
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Tis The Seasonality Of Your Metrics
A few posts back, I examined a simple technique for using an exponential moving average (“EMA”) on your time-series metrics. This has the advantage of smoothing out the metrics while at the same time...
View ArticleKeep An Infinite Memory for your Metrics
Often, you want to look at your metrics over a longer time period than usual. This is especially true if your metrics are “jagged” and move around a lot. You have two choices: The Exponential Moving...
View ArticleSetting Up Your Negative Metrics
This is a continuation of my exploration of negative metrics thread which covers how to think about your negative metrics and how to set them up as part of your testing and optimization process. It’s...
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I Before E, Except After C
“I Before E, Except After C” — do you remember that from 4th grade spelling? Well, it works just as well when you’re concentrating on your metrics and optimization program. What do the letters mean?...
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I, Deceiver
This is a follow up to my previous article “Oh, What A Tangled Web We Weave” which discusses 8 common ways we practice self-deception on ourselves, particularly in the context of metrics, analytics,...
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Oh, What A Tangled Web We Weave …
“Oh, What A Tangled Web We Weave, When First We Practice To {Self} Deceive” With apologies to Sir Walter Scott and my mangling of his most popular turn of phrase, I’d like to take some time now to...
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The Value of Nothing
When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics consider that a metric is, in virtually every case, designed to measure a specific outcome. It may...
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Would You Tip You?
In many ways, being effective online means paying attention to the things that matter. That recipe includes conversion, and analytics, and metrics — important ingredients, all — but it also means using...
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Measuring The Impact of Conversion Lift
How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get confused when it came to details — or do they? Astute...
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If You’re Not a BRAT, You Might Be The Wurst
As I’ve mentioned in earlier articles, the biggest threat to effective improvement on a regular continuous basis is looking at too much data. The more metrics you’re looking at, the less likely you are...
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Your One-Metric Island
[This article is Cross-posted to my monthly column at MarketingLand, which is a great place to read all sorts of interesting content.] Everyone knows the question: “What one...
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